This week's blog post will be all about how to promote your book! Promotion is key when you are trying to establish your foothold within your genre. I won't lie and say this is easy. Honestly, it is just about as hard or maybe even harder than actually writing your book. Successful promotion is how you get your book and your name out there to drum up sales and meet fans. Without promotion, your book sales are likely to stay low because just being on Amazon or Barnes and Noble will not get your book seen. In fact, Amazon will not promote your book until you have a minimum of 50 reviews! That seems daunting, doesn't it? It doesn't have to be, and the following points are why.
1. Promotion Begins Before Publication Day
I know, I know. You are thinking, "Avelyn, how do you promote a book if it's not released yet?" The answer to that question is simple and might surprise you. New authors who spend 6 months to a year promoting their book and creating their brand have a much higher success rate than authors who pop up out of nowhere and release a book. Promotion takes time and a lot of effort to be successful. Share your teasers in groups. Find a support group for authors on social media sites like Facebook and start building relationships with other authors. Do not understand the power of word of mouth and sharing on Facebook and twitter.
One big thing with promotion on social media that you need to watch out for is flooding the same group with the same stuff. Make a list of groups where you notice your promotions being liked, seen, or even shared and rotate the days you share. Also, having several images or graphics to use with your pre-order links or links to your author page keeps your promotion fresh and draws in new people. Please make sure the groups you are choosing to share don't have a "no promo or pimping" policy or you might end up being banned.
2. Don't Limit Yourself to Just Facebook
Using more than Facebook? Am I crazy? Yes. Yes, I am. With the new rules of Facebook, you are more likely to not be seen, blocked, or even banned than you are being seen. The algorithms of Facebook are now blocking pages and the ever-growing numbers of Facebook police reporters will kill you unless you expand your horizons. You would honestly be surprised by the sheer number of fans you can garner from sharing funny book nerd related memes on Instagram with your teasers and snippets or sharing funny book things on Pinterest. Just because they aren't as big as Facebook doesn't mean they can't be useful.
3. Goodreads or Badreads?
Ah, Goodreads. The book review website where swearing and vulgarity are legal and where critical reviewers lurk. Once a simple book nerd website with books and groups, Goodreads has turned into the hotbed of negativity when it comes to book reviewing. I would need several friends to join in if I counted on my hands of how many times a Goodreads reviewer made me cry. They are known to be brutal and you need to know that going in. HOWEVER, it is also a great place to meet readers and advertise your books. I highly recommend checking out book especially the monthly group readers. You may not find a winner every time you join a group, but there are some out there. Look for a group with rules, and several different topics for posting. Those are all good signs of being one of the good groups
Hopefully after reading this, you will feel more comfortable about promoting your books. Promotion is hard and a necessary evil in this business. If you skip it, you'll likely have a less than successful release.
Avelyn Paige is an Wall Street Journal and USA TODAY bestselling Motorcycle Romance author.